Based at the University of South Australia Business School, CERM PI is a leader in customer service quality research, and operational management indicators in the sport and leisure, tourism and hospitality, and event industries. Our team of internationally recognised researchers work with local, national, and international clients to provide detailed analysis and reports based on service quality and operational management helping clients to develop and benefit from a culture of evidence based decisions for performance improvement.

"CERM PI and data is a valuable part of how we do business within the SA Aquatic & Leisure Centre. The data gives valuable customer and competitor insights based on norms and benchmarking. The data is invaluable in providing reactive and strategic solutions to our business."
Adam Luscombe General Manager SA Aquatic & Leisure Centre