Prestigious marketing honour for two UniSA Business School academics
12 May 2014
Two UniSA academics have been asked to serve on the selection board for a prestigious marketing award conferred annually by the American Marketing Association and the American Marketing Association Foundation.
UniSA Institute for Choice Founder and Research Professor, Jordan Louviere and Dr Herb Sorensen, Adjunct Senior Research Fellow in the School of Marketing, will help select the recipient of the Charles Coolidge Parlin Marketing Research Award.
The award is given to one recipient per year for lifetime achievements in marketing research. The award alternates with an academic one year and a practitioner the next.
Prof Louviere, who won the award in 2010, says he’s the only person outside of North America ever invited to serve on the selection board for this major award.
“It’s a great honour to be on the Board of Governors for the Parlin Award,” Prof Louviere says.
“I know what an amazing honour it is to receive this award and I look forward to reading the nominations submitted by some of the world’s best marketing researchers.”
Prof Louviere received the award for his substantial contributions and unwavering dedication to the ongoing advancement of marketing research practice.
The Charles Coolidge Parlin Marketing Research Award was established in 1945 by the Philadelphia Chapter of the American Marketing Association and the Wharton Business School in association with the Curtis Publishing Company to honour distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on the evolving profession of marketing research over an extended period. The award was established as a memorial to Charles Coolidge Parlin who is recognised as a founder of marketing research and acknowledged for his early benchmarking studies of consumer issues.
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