Communication

New insights from the Ehrenberg-Bass Institute for Marketing Science reveal marketers’ ‘rules of thumb’ to guide media selection. 

WRITERS: Pippi Redden, Virginia Beal, Nicole Hartnett, Byron Sharp and Rachel Kennedy 
Illustrator: David Solm

Issue 10

Pippi Redden, Virginia Beal, Rachel Kennedy, Byron Sharp and Nicole Hartnett are all marketing scientists at the internationally renowned Ehrenberg-Bass Institute for Marketing Science.

Have a comment? Talk to our researchers: