When our editorial team approached me about this Andy Warhol-inspired layout, some may be surprised to hear that my response was, ‘Why not?’ While perhaps an unconventional opener for our trademark unisabusiness magazine, it’s this kind of creativity that encourages us to think outside the square (pardon the pun), to take risks, and to push boundaries. All of which have helped our UniSA Business School reach the top one per cent of business schools worldwide.
But as we all know, there’s no reward without risk. Being able to mitigate risks while encouraging innovation is a challenge that today’s leaders must embrace. It’s a necessary skill in the un- certainty and dynamism of our current business environment. And pivotal to successfully navigating this space is our capacity to be creative.
Identified by the World Economic Forum as one of the most highly sought after skills for the 21st century workforce, creativity and innovation are strategic priorities for organisations the world over.
Yet creativity in business presents the ultimate paradox: as the perfect balance between creative freedom and directed thought, creativity in business can deliver measurable, inspired and innovative solutions. But knowing how to leverage creativity for your business is the question.
With innovation at the heart of what drives the UniSA Business School, and foremost in our minds with the recent opening of our revitalised Yungondi Building—designed specifically with creative spaces and innovative technologies—it’s timely that we present to you this creativity-themed issue of unisabusiness magazine.
From understanding creativity in leadership, to developing intuitive sustainable practices, we explore creativity from all disciplines, delivering insightful ways for you to integrate creativity in your business and see the results.
Appropriately, in the United Nation’s International Year for Sustainable Tourism Development, we consider the rise of socially responsible tourism enterprises, shining a light on inspiring entrepreneurs who are deploying creative ideas to achieve a synergy between business and social goals. It’s an interesting perspective which encourages us to think more broadly about how business can contribute to the greater good.
Our article about creative advertising reveals some research insights that will help you understand when and where to best apply creativity in order to successfully grow a brand. As regular guest speakers at the Cannes Lions Festival for Creativity, our team of marketing scientists are well-placed to guide your marketing strategy. See what tips they have to share on targeting.
The legal ramifications of creativity are presented to us in a very unique scenario, where both the researcher and featured artist are one and the same. In this article, our lawyer-come-artist discusses the issues around creative license, and what it means for performers and businesses alike. Check out the copyright usage; very useful information indeed.
As a composite piece, each element within this issue of unisabusiness magazine will deliver invaluable insights that will preface your next business move, re-evaluate the skills of your workforce, and refocus your energies, so that you can actively embrace creativity and achieve business success.
Expand your perspective and appreciate the possibilities.