Feature

Connect your Chinese tourism strategies

WRITER: Carole Lydon
PHOTOGRAPHS: Kindly supplied by Jacob's Creek Visitor Centre, Barossa Valley, South Australia

Issue 6

Dr Justin Cohen is a Research Fellow with the Ehrenberg-Bass Institute for Marketing Science at the UniSA Business School. His research interests include wine marketing, retail and consumer behaviour.

Tim Nicholls is an owner-operator of Red Dolls Wine. He is also a graduate of UniSA’s MBA program.

Dr Song Yang is a Lecturer of International Management at the UniSA Business School. His research interests include marketing strategies and consumer behaviour under the influence of Chinese cultural values.