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Marketing study options

Specialising in marketing at the UniSA Business School will open up a broad range of special study options and advanced learning opportunities. You will gain practical experience and will have opportunities to apply knowledge you have learnt in the classroom.

The Marketing Practicum

The Marketing Practicum provides marketing students with the opportunity to gain an edge over other graduates by connecting them with senior business professionals to achieve solid marketing experience in a real-world business environment.

It is a very practical and rewarding way to learn and apply strategic marketing thinking. Successful completion of the Marketing Practicum demonstrates professional work experience on a student’s resume, LinkedIn Profile, and e-Portfolio, with a strategic marketing plan to prove it.

For more information, visit the UniSA Business School’s Business Internship page .

Marketing masterclasses

Each semester, high achieving students are invited to attend a marketing masterclass run by lead Marketing Scientists from the Ehrenberg-Bass Institute.

These interactive lunchtime seminars provide the opportunity for high achieving students to expand and apply the knowledge they have learnt in class.

The focus of the masterclasses is to illustrate how knowledge from the classroom can be applied in the real world, with the latest research findings illustrated using real industry data.

Masterclasses are typically held around the middle of each semester. Eligible students will be contacted a few weeks prior to the event with an invitation to attend.

Past topics have included:

  • Media Auditing: Did you get what you paid for?
  • Heavy Buyers: Are they worth targeting?

Integrated communication planning

Undergraduate students enrolled in the Marketing and Communication degree undertake the Capstone communication course Integrated Communication Planning which takes student understanding of the integration, planning and management of communication to another level, culminating in the development of an industry-standard Communication Plan.

This is a document you can show prospective employers as it incorporates target audience analysis, key messages, strategies and media, advertising and promotional tactics - all from an organisational context.

Industry simulation project

Core marketing course Integrated Marketing gives students the opportunity to take their studies to a more practical level using an online industry simulation.

Final year undergraduate marketing students work in teams to develop a strategic marketing plan and run a simulated business online.

Teams make weekly decisions on factors such as production, promotion, pricing and distribution based on the economic climate, company finances and a competitor analysis.

The project culminates with a report and formal presentation to the company's 'board of directors'.

Overseas student exchange

The School of Marketing offers students the opportunity to earn subject credits while studying at a university overseas.

The UniSA exchange program gives students the opportunity to study in places like Austria, Canada, Chile, China, France, India, Japan, Malaysia, Mexico, Norway, Spain, Thailand, UK, USA and more.

Once exchange applications have been approved, students are eligible to apply for a UniSA travel grant that can help pay for airfares, accommodation or living expenses. There are also other financial assistance programs available for outbound students.

To learn more visit UniSA student exchange program website.

Marketing Clinic

The UniSA Marketing Clinic is a service staffed by students which provides free, confidential marketing advice to small and medium-sized businesses on a range of matters including:

  • Advertising
  • Brand management and development
  • Marketing strategy
  • Market analysis and buyer and consumer behaviour

For more information, please visit