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Marketing study options

Specialising in marketing at the UniSA Business School will open up a broad range of special study options and advanced learning opportunities. You will gain practical experience and will have opportunities to apply knowledge you have learnt in the classroom.

The Marketing Practicum

The Marketing Practicum is an exciting industry placement designed for top final year marketing students to gain practical marketing and research experience.

Pairs of students are placed into an organisation for one day per week, over 12 weeks, to conduct a research project specific to the host organisation.

With assistance and support from an industry-experienced supervisor, the students work through all the stages of a marketing project: designing the methodology, conducting research, analysing the data and making recommendations.  

The final product is a written report and presentation to the organisation's management team that provides findings and insights which they can use in strategic business and marketing planning.

Some of the organisations that students have conducted projects for include BalfoursNational PharmaciesAustralian Prawn Farmers AssociationRobern MenzWokinabox and Westfield.

Marketing masterclasses

Each semester, high achieving students are invited to attend a marketing masterclass run by lead Marketing Scientists from the Ehrenberg-Bass Institute.

These interactive lunchtime seminars provide the opportunity for high achieving students to expand and apply the knowledge they have learnt in class.

The focus of the masterclasses is to illustrate how knowledge from the classroom can be applied in the real world, with the latest research findings illustrated using real industry data.

Masterclasses are typically held in week five of each semester. Eligible students are contacted by the School of Marketing a few weeks prior to the event.

Past topics have included:

  • Media Auditing: Did you get what you paid for?
  • Heavy Buyers: Are they worth targeting?

Integrated communication planning

Undergraduate students enrolled in the Marketing and Communication degree undertake the Capstone communication course Integrated Communication Planning which takes student understanding of the integration, planning and management of communication to another level, culminating in the development of an industry-standard Communication Plan. This is a document you can show prospective employers as it incorporates target audience analysis, key messages, strategies and media, advertising and promotional tactics - all from an organisational context.

Industry simulation project

Core marketing course Integrated Marketing gives students the opportunity to take their studies to a more practical level using an online industry simulation.

Final year undergraduate marketing students work in teams to develop a strategic marketing plan and run a simulated business online.

Teams make weekly decisions on factors such as production, promotion, pricing and distribution based on the economic climate, company finances and a competitor analysis.

The project culminates with a report and formal presentation to the company's 'board of directors'.

Overseas student exchange

The School of Marketing offers students the opportunity to earn subject credits while studying at a university overseas.

The UniSA exchange program gives students the opportunity to study in places like Austria, Canada, Chile, China, France, India, Japan, Malaysia, Mexico, Norway, Spain, Thailand, UK, USA and more.

Once exchange applications have been approved, students are eligible to apply for a UniSA travel grant that can help pay for airfares, accommodation or living expenses. There are also other financial assistance programs available for outbound students.

To learn more visit UniSA student exchange program website.

Marketing Clinic

The UniSA Marketing Clinic is a service staffed by students which provides free, confidential marketing advice to small and medium-sized businesses on a range of matters including:

  • Advertising
  • Brand management and development
  • Marketing strategy
  • Market analysis and buyer and consumer behaviour

For more information, please visit