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View From The Top

The View From The Top is an exclusive seminar and networking series that connects executives and thought-leaders with our MBA and postgraduate students, alumni and high achieving second and final year undergraduate students. The purpose of these events are to foster lifelong learning and to give back to the UniSA Business School Community.

Our View From The Top presenters share leadership and industry insights and advance debate on issues that affect the business world and our society. Our broader community of students, alumni, industry and academic partners can also benefit from these events.  


 2019 Seminar Series

      

     Leanne Cutts     

Globally local: How do you market a global brand?

Leanne Cutts
Group Chief Marketing Officer, HSBC

Time: 6.00pm - 8.00pm
Date: Thursday, 8th August 2019
Location: Level 8, Cancer Research Institute, UniSA, North Terrace
Registrations: Open


Globally local: How do you market a global brand?

What do Oreo cookies, Poligrip denture cream, and HSBC have in common?!

Oreo, Poligrip and HSBC are global brands that succeed on the principle of getting the global/local balance right: a sustainable profitable business model that scales, but also delivers on fundamental customer insights that are optimised for local differences, built on emotionally compelling universal truths. 

But it’s not easy!  It’s critical to get really curious about the insights behind customers’ behaviour – not just what they say, to go beyond standard category clichés and trivia, to the real insights that help develop compelling products and communication.  This helps forge the right balance between a global ‘backbone’ and local insights, across design standards, product formulations, to proposition development, packaging and digital acquisition.

Come along and compare and contrast different Oreos!  Explore the fascinating facts and insights behind the denture care category, one of the most emotionally resonant categories you never talk about, a bit like talking about finances!

About Leanne Cutts

Leanne Cutts is the Group Chief Marketing Officer for HSBC Holdings plc and was appointed Group General Manager in March 2018.  In her current role, Leanne is accountable for the transformation of the Global Marketing Function as well as launching HSBC’s multi-year global rebrand programme, focused on modernising all Marketing Communications, Digital and Physical assets.

Leanne has extensive international experience. Prior to joining HSBC in April 2017, she was a Category President for Asia Pacific, Middle East & Africa for Mondelēz International (previously known as Kraft Foods), and led the region’s marketing services division across all snacking categories, including media and agency partnerships.  Prior to Mondelēz, Leanne worked in global and regional leadership roles with GlaxoSmithKline Consumer Healthcare.

Leanne began her career at Unilever in Australia, has an MBA from the Australian Graduate School of Management, University of NSW and a Bachelor of Economics from Sydney University.  Leanne is also an Advisory Board Member of the Ehrenberg Bass Institute.

Married with a daughter, Leanne has lived in Sydney, London,
New Delhi, Hong Kong, Singapore and Tokyo.

      

          

Leadership &  Reinvention

Martin Haese
CEO of Business SA, Chairman, Premier's Climate Change Council Former Lord Mayor of Adelaide

Time: 6.00pm - 8.00pm
Date: Thursday, 24 October 2019
Location: Yungondi Building, 70 North Terrace, City West
Registrations: Open soon


Leadership & Reinvention

Martin Haese has an extraordinary story of leadership and reinvention. His first business venture failed when in his early twenties and at 27 years of age he then founded a retail business that grew into a successful national enterprise. 

Martin has since taught entrepreneurship across Australia, done business in South East Asia, managed Rundle Mall, held several Board roles and in 2014 was elected as the 78th Lord Mayor of Adelaide, a position he held until November 2018. Martin has delivered key note speeches at the 2015 United Nations Climate Change Conference in Paris and the World Cities Summit in Singapore. He is presently the Chariman of the Premier's Climate Change Council and CEO of Business SA.

Martin will engage and inspire the audience to think differently about success.

About Martin Haese

Martin Haese is a business leader, entrepreneur, educator and public figure. His talents are for entrepreneurship, education, advocacy, media and community leadership.

He founded a national retail chain, managed Rundle Mall and in 2014 was directly elected as the 78th Lord Mayor of Adelaide; a position he held until November 2018. Martin is MBA qualified and has taught entrepreneurship across Australia. Martin is the Chariman of the Premier's Climate Change Council and CEO of Business SA.

 

Past 2019 View From The Top Events

      

     Max Cunningham     

Why Tech – the Australian Tech explosion

Max Cunningham
Executive General Manager, Listings and Issuer Services, ASX

Time: 6.00pm - 8.00pm
Date: Thursday, 11 April
Location: Bradley Forum, Level 5, Hawke Building, UniSA City West Campus

 
Why Tech – the Australian Tech explosion

Technology has been a standout sector in Australia across the last decade. Tech companies are raising record levels of capital via IPO (Initial Public Offering) on the ASX and through Venture Capital.

A number of ASX listed technology companies have in excess of an AUD$1 billion market cap such as Afterpay, Xero, and Wisetech global etc, and the entire value of tech stocks in its exchange stands at about $68 billion - that’s twice the amount of two years ago when Australia began ramping up efforts in the space. Well known ASX listed technology companies headquartered in Adelaide include Codan, Ellex, Buddyco, MGM wireless, and Alcidion.

Max will share exclusive industry insight on the key trends ASX's tech companies; and how Australia has become the global technology hub for tech firms in the Asia-Pacific region.

About Max Cunningham

Max Cunningham has been Executive General Manager of Listings and Issuer Services since July 2017.

Max joined ASX in April 2013 and has more than 20 years' experience in capital markets in Australia and overseas. At ASX he has led the Capital Markets franchise to expand internationally, overseen a new Listings framework for New Zealand and grown the number of listings of companies from Australia, NZ, USA, Singapore, Ireland and Israel. Prior to ASX, he had oversight of Goldman Sachs’ ECM Syndicate business in Australia. He has worked for Goldman Sachs in New York and Macquarie Group in London and Sydney. He has also developed equities conferences and investor relations programs for ASX listed companies.